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Why do we have
to go through the procedure of claiming shells and holding an auction?
Detailed
information
Although
there will be no stock auction this year, the same principles now extend
across all our generic stock.
Stock
such as single-window carriers and pass-alongs can be counted and identified
by publication due to the use of logos. Generic stock such as shells,
double-window carriers and generic CRE's do not contain such magazine-specific
information. Without accurate tracking of usage, it's impossible to tell
who "owns" what.
In
a typical year, we end up with extra stock which can be given away. This
year we have created a spreadsheet where we are tracking the usage of
all generic stocks. Therefore, I already have a fairly accurate view of
where we are long or short on generic stocks. As such, I can already tell
that there will be no auction needed this year, because there's no "extra"
to give away.
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