To go to another area, click on the buttons below:

Package Review Package Review
Review MDI Stock Review Marketing Tech. Stock
Trash MDI Stock How The Pot Works
Submitting Initial Order Submit Initial Order
About Gang PAN Numbers About Invoices
Request Gang PAN Numbers How to Budget
Request Gang PAN Numbers II Final Order
Price Quote Order Delivery
Final Processing Final Billing
Order & Delivery About #9 Returns
Printed Materials Distributed About #10 Carriers
Final Billing About Overages
Cover Shots About Cover Shots
Stock Books Work Orders Recap
MDI Pricing Marketing Technologies Pricing
Ordering Shells/Carriers Ordering Shells & Carriers
Ordering #9 CREs/BREs Ordering CREs & BREs
Important Dates Recap Dates Recap

Important Dates Recap BACK TO HOME PAGE


  

Cover shots are not included as a gang print option, as these increase the number of versions and the overall cost. Cover shots may be lasered (no cost) or printed by Marketing Technologies. Procedures are outlined below.

Detailed Information

Cover shots are not normally included as a gang print option for a number of reasons, first of which is an increase in versions, which increases overall cost.

Second, covers and logos quickly become dated - more often than not the covers become obsolete before anyone gets around to using the stock.

Finally, as the quantity is ordered in advance of the mail date, it is almost impossible to eliminate waste. The number needed is almost always MORE or LESS than what is available. This results in last minute print runs of cover shot stock, or small leftover amounts that can be used for nothing else without incurring additional "version" charges from Marketing Technologies. Obsolete cover shot stock must be trashed, and is a waste of money.

Typically, cover shots are post-printed at the time of mailing. This is done via the Work Order. Marketing Technologies post-prints the exact number of shells needed with the cover shot - there is an additional charge of $10/M for this service. This cost covers a one-color cover shot.

Cover shots may be lasered at no additional cost - just make a note on the Work Order. Lasering is riskier in quality than printed cover shots, and the cover used must be selected with care.

If you are interested in cover shots as part of your gang print order, please see me individually to discuss. It will be considered on a case-by-case basis.